Stonehenge is a prehistoric monument in Wiltshire, England; and archaeologists believe it was constructed somewhere in between 3000 BC to 2000 BC. It’s old, and cobbled together – much like a reactive operation that uses whatever and whoever is around to create content. 

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Italy’s Leaning Tower of Pisa is world-famous for its unintentional tilt – which is the perfect representation of a proactive content marketing operation. Teams that fall into this category have started to create content based on a strategy but are missing key architectural plans to stop the whole thing from falling over.

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The construction of Big Ben was completed in 1859 and its maker Ian Westworth claimed it to be the “the most accurate four-faced striking and chiming clock in the world.” It’s fitting for a correlative content marketing team because it’s an operation accountable to its wider organization for the timely return on investment of content.

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The CN Tower is a 533.3 metre-high concrete communications and observation tower. An adaptive content marketing team – much like the CN Tower – observes user-behavior trends and data before ideating content. They also experiment with multiple formats, reflecting the versatility of the CN Tower’s city.

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The Taj Mahal, an ivory-white marble mausoleum, is an architectural marvel commissioned in 1632 by Emperor Shah Jahan for his wife Mumtaz Mahal’s tomb. Its intricate details, size and beauty represent the highest level of content marketing maturity where personalization and automation make it possible to deliver the very best in content experiences.

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