Hey there! What's your first name? *

 
And your last name? *

 
What company are you with? *

 
And what is your job title? *

 
Do you currently have a content marketing strategy that is being executed against? *

     
 
Is your strategy documented in a single place? *

     
 
Do all marketing departments and content stakeholders plan and execute together within your central, documented strategy? *

     
 
Do you have set guidelines that lay out the style, tone of voice etc. that should be used in content? *

     
 
Does your organization have clearly defined personas that content is created for? *

     
 
Are your personas the main driver/main focus of your content? *


 
Does your organization have a clearly defined customer journey? *

     
 
On a scale of 1 to 10, how would you rate your content asset library’s ability to fulfill each stage of the customer journey. *

 
Who is responsible for content marketing within your organization? *


 
Which of the following best describes the way content is created within your organization? *


 
Within your organization, who is involved in the planning of your content marketing strategy? *


 
Which of the following content formats are currently part of your content strategy? *


 
Which of the following best describes the goals attached to your content? *


 
How many new pieces of content do you publish per month? *


 
Which of the following tools are a part of the planning, execution, and measurement of your content marketing strategy? *


 
Do you have a set budget for the creation and distribution of content? *

     
 
Which of the following best describes your organization's content marketing budget? *


 
And lastly, which of the following best describes how your content is distributed? *


Stonehenge is a prehistoric monument in Wiltshire, England; and archaeologists believe it was constructed somewhere in between 3000 BC to 2000 BC. It’s old, and cobbled together – much like a reactive operation that uses whatever and whoever is around to create content. 

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Italy’s Leaning Tower of Pisa is world-famous for its unintentional tilt – which is the perfect representation of a proactive content marketing operation. Teams that fall into this category have started to create content based on a strategy but are missing key architectural plans to stop the whole thing from falling over.

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The construction of Big Ben was completed in 1859 and its maker Ian Westworth claimed it to be the “the most accurate four-faced striking and chiming clock in the world.” It’s fitting for a correlative content marketing team because it’s an operation accountable to its wider organization for the timely return on investment of content.

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The CN Tower is a 533.3 metre-high concrete communications and observation tower. An adaptive content marketing team – much like the CN Tower – observes user-behavior trends and data before ideating content. They also experiment with multiple formats, reflecting the versatility of the CN Tower’s city.

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The Taj Mahal, an ivory-white marble mausoleum, is an architectural marvel commissioned in 1632 by Emperor Shah Jahan for his wife Mumtaz Mahal’s tomb. Its intricate details, size and beauty represent the highest level of content marketing maturity where personalization and automation make it possible to deliver the very best in content experiences.

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